Gold and green Alpha Room logo, which depicts a barber and their client getting their hair cut, on a dark textured background.

Alpha Room is a distinctive, London-based premium barber brand. While the overall experience leans into luxury, there’s a clear sense of playfulness in both its tone of voice and the atmosphere within the space.

  • At first glance, the brief seemed straightforward: craft a premium identity that still embraces a sense of fun. The real challenge, however, lay in bringing together two qualities - playful and premium - that typically sit at opposite ends of the spectrum.

Barber tools including clippers, scissors, combs, brushes, and styling products arranged on a wooden surface.

Playful & Premium

The final concept resolves the Premium but Playful juxtoposition by featuring two figures in a classic barber–client pose, forming a striking and memorable mark that subtly shapes the letter ‘a’.

As a result, Alpha Room sets itself apart in a crowded market, where branding so often relies on predictable symbols like scissors and clippers.

Alpha Room logo, which depicts a barber and their client getting their hair cut.
Image shows a scene of a person getting a haircut by a barber. Next to it, there is a plus sign, then a letter 'a', an equals sign, and a stylised icon combining the person and barber to form the Alpha Room Icon.
Line drawing of the Alpha Room logo, which depicts a barber and their client getting their hair cut.
Color palette showcasing six colors with name, RGB, and HEX values: Evergreen, Rich Mahogany, Tan, Rusty Spice, and Alabaster Grey, over a blurred background of people in an indoor setting.
Apple iPhone screen showing the App Store notification badge for 3 updates on the Yahoo Mail app.
A man with a beard and sunglasses wearing a white t-shirt and an apron holding barber scissors and a comb, standing in front of a dark green background with the text, 'Brush your beard down and style again if at first you don't succeed.'