Felicia Thandie is a budding talk show host, podcaster, and social media influencer with a rapidly expanding audience.
She approached us at a defining point in her social media journey, preparing to reintroduce herself to her existing audience as she expanded into various media.
We collaborated closely with her to understand not only where she was at that moment, but also her long-term vision, allowing us to create a distinctive, enduring identity designed to grow with her.
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Our brief was to design a logo that reflected her personality while remaining versatile across both digital and print platforms.
Allow me to reintroduce myself!
Her initials (FT) merge to create a beautifully simple and feminine mark that is instantly recognisable. The angled type adds dynamism to the design, which is reflective of her personality.
