The image features a dark background with a colorful logo and the word 'serve' written beside it in white text.

New Testament Church of God is a body of believers, impacting lives through Christ-centred mission and ministry. They are committed to growth – in numbers, in spiritual and personal development, in governance and in their impact on society.

  • A theme is selected each year to help provide a unified focus within the church and its members. The theme chosen for 2025-26 was “Serve”.

    Working closely with church leaders, we were tasked with creating a mark that would remain impactful throughout the year, culminating in their national convention to be held in the summer of 2026.

    The mark would have to work alongside their ‘WeAreNTCG’ logo and use the already-established brand colours.

A visual explanation of the word 'serve' being combined with a raised hand to create a logo that incorporates both elements.

“Here I am! Send me”

To serve is to answer a higher calling with readiness and humility. The logo captures this spirit through the image of an uplifted hand—boldly declaring, ‘Here I am! Send me.’

It symbolises both willingness and commitment, a visual reminder that true service begins with a wholehearted response.

Black and white logo of a hand with fingers splayed out.
Black crewneck sweatshirt with white logo on upper left chest, displayed on a plain background.
A logo icon pin on a dark grey textured fabric background.

More than a Hand

Beyond symbolising the raised hand that answers the call to serve, the design also cleverly incorporates the letters ‘V’ and ‘E’. 

This subtle detail creates added scope for brand expression, extending seamlessly from the website to social media.

Illustration of a hand making a fist with a thumb pointing upward, with dotted lines indicating the motion of raising the hand.
The word 'love' stylized with colorful letters and graphic elements.
The word 'serve' with colorful stylized check marks and a pie chart forming the letter 'v' in the middle.
Colorful graphic spelling out the word "live" with each letter in a different font and color on a light gray background.
Two colorful silicone wristbands with engraved message, one in pink with black text reading 'HE lives in ME' and the other in blue with black text reading 'GOD loves ME'; each wristband has a yellow clasp and additional small text with names and ages.
Colorful enamel pins spelling out the word 'LOVE' with a stylized fist and heart design on a black textured background.