We were approached by Tearfund to play an instrumental role in developing the brand direction for The Well. It is a powerful initiative working with Black Christians and Black Majority Churches to tackle extreme poverty and injustice. We wanted to create a brand that was reflective of the churches they were trying to attract, meaning it had to be exuberant, exciting and energetic.

The Exhibition Stand and Podium were designed to help promote The Well at events. In biblical times, a well was often a place where people met, and so the podium was significant in resembling this

A banner and promotional merchandise designed to give away at events

Declaration was the first major event delivered by The Well. We were asked to support in creating many of the visuals including the event flyer, social media banners and digital artwork

Event guests included Dr Bernice A King (daughter of the late Martin Luther King Jr.)

A set of social media posts designed specifically for use on Instagram

Part of the Declaration event was live-streamed to encourage participation. We designed a set of skins/overlays to help with brand consistency across the platform