A flyer with the logo of The Well, a multicolored W in a speech bubble, and the text 'We've Responded to the Justice Charter' on a black background.

A sub-brand of Tearfund, The Well is a powerful initiative working with Black Majority Churches and Christians of African and Caribbean Heritage to tackle extreme poverty and injustice.

We were consulted during the development of the brand and were responsible for implementing it into digital and printed assets.

Flyers for Tearfund's New Year's Prayer Week, featuring a yellow background with black and white text, and images of contributors.
A smiling woman with short hair, glasses, and earrings appears on a computer monitor, during a live morning prayer session, with a background of a bright room and window.

Starting the year right…

"Declaration" is a week-long prayer event that marks the beginning of a new year. The branding elements were designed to reflect the vibrancy and rich colours associated with the Afro-Caribbean church.

The image features a speech bubble with the text 'The Well Declaration' in bold font, and a colorful logo resembling a stylized letter 'W' above the text.
A grid of black-and-white headshots of diverse individuals, each labeled with a name and a color-coded label indicating ethnicity or background, arranged in rows and columns.
A brochure for 'The Well' with information about its mission, a section to sign the charter, and details about the justice charter, with a black and white photo of protesters raising fists.
Three posters on a gray wall with the title 'We've Responded to the Justice Charter'. The posters feature black-and-white images of people in activism and community settings, with colorful logo elements and a QR code at the top right corner.