Train Station is a community-based fitness organisation that requested a logo to reflect its exercise philosophy. The logo incorporates a train track at an angle that speaks to the workouts' dynamic nature.
We produced the photography for Train Station by taking photos of ‘real’ people from the communities that they worked with. This helped to ensure that they were seen as relatable and approachable by people who would often feel uncomfortable in a fitness environment
The Rivals is an event organised by people from the community, by the community. The premise was to encourage people who were not physically active to participate in fun team-focused activities. The challenge was to brand this in a way that promoted competition, without isolating those who weren’t physically active.